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Startups and small business without a big marketing department need to be creative to compete with their well-funded peers in the digital world. These basic Google tricks are (mainly) free and can significantly boost your online presence.
Have you ever heard of the phrase “Do not feed the troll”? If not, you are either not working in social media or you are lucky enough to be under their radar. Most clients we work with encounter trolls from time to time, which is why we ant to share our troll the trolls 101.
Sometimes, it’s the little things that make a difference. Facebook as we know them is continuously changing resp. “optimizing” user experience. Their latest update might even be beneficial for small businesses. (mehr …)
Companies spend big money on marketing and communication. The primary aim of this investment: to present your company and your products or services to the public in a way that highlights the assets and gives customers and stakeholders a reason to choose you over your competitors.
For most companies, social media means posting content, replying to their followers’ comments and questions, and maybe a basic analysis of their channels’ performance. But what about a serious communication crisis? It is easier to be prepared than you might think… (mehr …)