24 02, 2016

ORGANIC REACH IS DEAD. LONG LIVE ORGANIC REACH.

By |2016-12-16T10:48:46+01:00February 24th, 2016|SOCIAL MEDIA|

Over the last months, clients repeatedly brought up the same issue: the decline of organic reach on Facebook. While this performance indicator can be as low as 3%, it can also be as high as 500%. As a big supporter of #SharingisCaring, we wanted to share with you – our readers – our take on this social media myth.

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8 02, 2016

TURICUM GIN LAUNCHES ENGLISH WEBSITE

By |2017-07-10T09:36:08+01:00February 8th, 2016|PROJECTS|

TURICUM GINTuricum Gin is known far beyond the Zurich city limits. The “spirit of Zurich” has become a much sought-after drink in exclusive bars and stores in and outside Switzerland.

To market this product ouside the German-speaking regions, WILLAM COMMUNICATIONS supported Turicum Gin with an updated German website, a press release, as well as the English translation.

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18 12, 2015

HAPPY DIGITAL DETOX!

By |2015-12-18T16:34:14+01:00December 18th, 2015|HOLIDAYS, SOCIAL MEDIA|

58_1Dear blog readers,

As the year is closing, I put some thought into a decent Christmas wish list. The one item that kept coming up was neither the latest smartphone nor jewelry or yet another bag  – it was something profoundly simple: (more…)

10 12, 2015

HOW USERS FEEL ABOUT INSTAGRAM ADS

By |2016-02-09T11:32:48+01:00December 10th, 2015|SOCIAL MEDIA|

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Not too long ago, digital marketers around the world were eagerly waiting for Instagram to allow advertising. As part of the Facebook family, it is now possible to create an Instagram ad with your existing Facebook advertising account. (more…)

3 11, 2015

IS ADVERTISING DEAD?

By |2015-11-03T11:29:27+01:00November 3rd, 2015|SOCIAL MEDIA|

The adertising industry is facing major challenges. We live in a time where target groups own and use an average of four devices to communicate, interact and consume information digitally. (more…)

10 09, 2015

NEW PARTNERSHIP WITH BRAND AFFAIRS

By |2017-02-09T22:26:47+01:00September 10th, 2015|NEWS, PROJECTS, SOCIAL MEDIA|

PARTNERSHIP BRAND AFFAIRS

We are proud to announce our new partnership with Brand Affairs, a Zurich-based agency for public relations and brand strategy.

Marion Willam will support the team and clients with her expertise in digital and social media, while clients of WILLAM COMMUNICATIONS will benefit from a network of experienced PR professionals and brand strategists.

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