TROLL THE TROLLS
Have you ever heard of the phrase “Do not feed the troll”? If not, you are either not working in social media or you are lucky enough to be under their radar. Most clients we work with encounter trolls from time to time, which is why we ant to share our troll the trolls 101.
WHERE HAVE ALL THE FACEBOOK LIKES GONE?
Sometimes, it’s the little things that make a difference. Facebook as we know them is continuously changing resp. “optimizing” user experience. Their latest update might even be beneficial for small businesses. (more…)
CUSTOMER SERVICE – THE MOST NEGLECTED COMMUNICATION CHANNEL
Companies spend big money on marketing and communication. The primary aim of this investment: to present your company and your products or services to the public in a way that highlights the assets and gives customers and stakeholders a reason to choose you over your competitors.
ARE YOU READY FOR CRISIS MODE?
For most companies, social media means posting content, replying to their followers’ comments and questions, and maybe a basic analysis of their channels’ performance. But what about a serious communication crisis? It is easier to be prepared than you might think… (more…)
WHY BRANDS SHOULD EMBRACE SNAPCHAT IN THEIR MARKETING DNA
It is 2016: Social media do not need any more justification or convincing of executives. They have finally found their natural habitat in the marketing mix. A social media underdog in the past years, Snapchat has evolved surprisingly fast and is about to hit center stage. We break down the essentials for you.
INSTAGRAM’S ALGORITHM CHANGE: A ONE-WAY TICKET FOR BRAND CONTENT?
Another day, another algorithm edit – this time for Instagram. The Facebook-owned platform announced a major change in the way user experience their feed. Brands now need to find creative solutions to avoid being invisible to their followers without spending promotional budget.
FACEBOOK LAUNCHES LIVE VIDEO
Listen up, social media managers in Switzerland: Facebook’s live video rollout has now come to pages near you. (more…)
ORGANIC REACH IS DEAD. LONG LIVE ORGANIC REACH.
Over the last months, clients repeatedly brought up the same issue: the decline of organic reach on Facebook. While this performance indicator can be as low as 3%, it can also be as high as 500%. As a big supporter of #SharingisCaring, we wanted to share with you – our readers – our take on this social media myth.
HAPPY DIGITAL DETOX!
Dear blog readers,
As the year is closing, I put some thought into a decent Christmas wish list. The one item that kept coming up was neither the latest smartphone nor jewelry or yet another bag – it was something profoundly simple: (more…)