ARE YOU READY FOR CRISIS MODE?

CRISIS

For most companies, social media means posting content, replying to their followers’ comments and questions, and maybe a basic analysis of their channels’ performance. But what about a serious communication crisis? It is easier to be prepared than you might think… (more…)
By |2016-12-16T10:48:47+00:00April 25th, 2016|COMMUNICATION, SOCIAL MEDIA|

ORGANIC REACH IS DEAD. LONG LIVE ORGANIC REACH.

Over the last months, clients repeatedly brought up the same issue: the decline of organic reach on Facebook. While this performance indicator can be as low as 3%, it can also be as high as 500%. As a big supporter of #SharingisCaring, we wanted to share with you – our readers – our take on this social media myth.

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By |2016-12-16T10:48:46+00:00February 24th, 2016|SOCIAL MEDIA|

HAPPY DIGITAL DETOX!

58_1Dear blog readers,

As the year is closing, I put some thought into a decent Christmas wish list. The one item that kept coming up was neither the latest smartphone nor jewelry or yet another bag  – it was something profoundly simple: (more…)

By |2015-12-18T16:34:14+00:00December 18th, 2015|HOLIDAYS, SOCIAL MEDIA|
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