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Digital Transformation is a well-known buzzword nowadays. It almost seems like marketers are hiding behind it to cover up what has become a big problem in companies of any size: the lack of a strategic approach in digital – or simply common sense. (more…)
Startups and small business without a big marketing department need to be creative to compete with their well-funded peers in the digital world. These basic Google tricks are (mainly) free and can significantly boost your online presence.
Have you ever heard of the phrase “Do not feed the troll”? If not, you are either not working in social media or you are lucky enough to be under their radar. Most clients we work with encounter trolls from time to time, which is why we ant to share our troll the trolls 101.
Sometimes, it’s the little things that make a difference. Facebook as we know them is continuously changing resp. “optimizing” user experience. Their latest update might even be beneficial for small businesses. (more…)
Today marks a very special day – the second anniversary of WILLAM COMMUNICATIONS.
Why is it special? When I started this company, I was not sure about anything. I did not know how to manage a company, how to acquire clients, how to pitch – in a nutshell: I was a rookie! (more…)
Companies spend big money on marketing and communication. The primary aim of this investment: to present your company and your products or services to the public in a way that highlights the assets and gives customers and stakeholders a reason to choose you over your competitors.
With some busy months behind us, we would like to take the opportunity to thank our new clients for their trust. At the same time, we’re happy to highlight a few of our latest tasks:
For most companies, social media means posting content, replying to their followers’ comments and questions, and maybe a basic analysis of their channels’ performance. But what about a serious communication crisis? It is easier to be prepared than you might think… (more…)
It is 2016: Social media do not need any more justification or convincing of executives. They have finally found their natural habitat in the marketing mix. A social media underdog in the past years, Snapchat has evolved surprisingly fast and is about to hit center stage. We break down the essentials for you.