INSTAGRAM CUT COPYInstagram used to allow you a rather extended copy accoompanying your image. These days are over now – at least at first sight.

 With the latest update your copy has been reduced to a maximum of three to four visible lines. Don’t worry: You can still add your list of hashtags and whatever you want to write. It is simply hidden in the regular feed.

Here’s how it looks:

SCREENSHOT SHANGRILA INSTAGRAM

The pros:

  • You can add as many hashtags and additional information as you want – it is simple not visible unless you click on the image.
  • People interested in the additional copy will click and read the rest.
  • The comments are more visible (because you cannot write 100 lines before the first comment appears) – that means people will notice how engaging your account is.

Here is how the comments look in proportion to the original post copy:

SCREENSHOT BOSS INSTAGRAM

The cons:

  • You will have to limit your key message to little more than 100 characters (Hello, Twitter!)
  • The comments are more visible (because you cannot write 100 lines before the first comment appears) – that means people will notice how engaging your account is.

Our 2 cents: Instagram is going back to where it came from – a mainly visually inspiring social media platform that allows brands to reach out to their fans – but only if they keep it short, simple and visually attractive.