The adertising industry is facing major challenges. We live in a time where target groups own and use an average of four devices to communicate, interact and consume information digitally.
Does it still make sense to invest in advertising, considering the rise of adblockers and the decline of exposure? Is it better to invest in your digital presence with content / storytelling instead of advertising? The answer is probably somewhere in between.
The German magazine Wirtschaftswoche discusses these challenges in their latest issue. For all our German speaking readers, we highly recommend to read the article.