To stay on top of the latest trends and technologies social media provide to businesses, we browse the web and engage with platform communities on a daily basis. Something we came across more often lately is the use of infographics. The aim of these images/charts is to simplify (more or less) complex topics and provide an overview or even guidance.

For people who are interested in what we do on social media, we would like to share an infographic that we have been consulting again and again. At a glimpse, it gives you details on the most important platforms, their users, how brands can make use of these channels and major KPIs (a must for any social media manager struggling with the question “How can we measure our brand’s impact?”).

Without further ado, enjoy this piece of knowledge: